Growth & Market Position

We analyze the current acquisition funnel in detail: traffic sources, conversion rates per stage, critical drop-off points. We evaluate marketing infrastructure, tracking setup, and channel performance. We interview product, sales, and marketing teams to understand constraints and opportunities. We identify quick wins and long-term strategic bets.

We formulate growth hypotheses based on data and best practices: "If we optimize the pricing page, then conversion will increase by X%". We prioritize experiments based on score (Impact, Confidence, Ease). We define clear success metrics, required sample size, and experiment duration. We design tests with clear variants and analysis plan.

We implement validated growth tactics: landing page optimization, SEO improvements, paid advertising campaigns, email nurture, referral programs. We build automations for scale: lead scoring, email sequences, retargeting flows. We integrate analytics for proper attribution. We run experiments in parallel for rapid learning.

We analyze experiment results and learn from each test (win or loss). We scale what works and stop what doesn't. We conduct weekly growth reviews for constant momentum. We continuously optimize: copy, design, targeting, bidding strategies. We document learnings in a growth playbook for the entire team.